Public relations and press releases

Who needs PR? Those who want to promote media and public interest in themselves or their business. Small or start-out businesses wanting to generate this interest without spending big on advertising. Larger businesses needing to add another dimension to their existing marketing.

What is PR? PR will raise the profile of your business, build your reputation and promote your products, services and news to your clients and target market. Most people think of PR as press coverage (ie. articles and news stories about you or your business) and this is part of the story, it's true.

Why not just advertise? There's a place for advertising, but editorial is very influential. Consumers view advertising guardedly because they are being ‘sold’ something. Editorial creates credibility for products and services by generating positive publicity from a third party.

There are many other aspects to PR besides press coverage. I offer various levels of PR for different budgets, from one-off press releases to longer campaigns.

What my customers say:

• Rutland Cycling Centre
• Sheffield Adventure Film Festival

Contact me and I'll send you some information about PR.